The Cloudhead Manifesto

We at Cloudhead believe that in order to be successful, we must find a balance between making money, sharing with the community and fulfilling the self.

With that in mind, we have drafted the beliefs and values underlying Cloudhead.

1. In order for a lasting and workable exchange to exist, there must be give and take, share and receive on both sides of a relationship.

While many of our projects are non-profit, none are charity.  No one can give endlessly, and charity, too often, leaves the recipient as passive instead of actively designing and creating a life he or she would prefer.

2. Money is not the only currency.

A person who lacks money does not lack resources. Time. Effort. Trade for services or things. Positive references. Good will. All have a currency to them. The value of each may not be immediately apparent, but each can build a strong foundation toward building meaningful partnerships.

3. Collaboration is key.

Every writer needs a reader. An idea tested by two minds will always produce a richer experience than the thoughts of only one. One note can be beautiful, but the more sounds, the more complexity you hear.

4. Find your balance.

It is important to know what to know exactly what you want from these partnerships while simultaneously leaving space for the unexpected to enter the equation.


5. Don’t be afraid to challenge the status quo.

We believe if you follow the first four rules, you will find yourself creating new ways of looking at the world. That is a wonderful thing. Go with it.


Other things we’ve learned along the way:


Reaching your goal is a limited victory when you’re not in love with the journey  •  Your to do list should always include things that have nothing to do with work.  •   The simplest explanation is usually the most powerful.  •  Answers are only as good as the questions you ask.  •  Sometimes things suck.  •  There’s an art in knowing when to continue on your course and when it’s time to change direction.  •  Nine out of every ten solutions you seek, already exist in you.  •  People who cannot take responsibility for themselves and their actions will always place the blame on you.  •  When at all possible, when something seems to go wrong, take a look at our own actions first, to see what we can do to improve the situation.  •  Don’t take things personally.   •   99% of the time, it’s not about you.   •  What you do has value. It’s ok to ask for something in return.